Making high sales from Cyber Monday deals is the goals of every e-commerce owner. However, the majority of the people end up making nearly nothing due to lack of adequate strategies. The primary reason why you may make low sales this coming Cyber Monday is poor preparation as well as the lack of knowledge on what works best for you and your prospective customers.
Do more than just setting up a store
If you thought that setting up an e-commerce website is all you need to make supernormal cyber Monday sales, then you are mistaken, and the chances are high that you may not even make any sales. The first step is to own a store and then act.
You need to be sure that your store has what it takes to attract and convert visitors into buyers. For example, have you optimized your site’s compatibility with diverse platforms? Research shows that the majority of Cyber Monday deals in the past years were closed using mobile phones. Therefore, as you prepare for Cyber Monday, you ought to factor the friendliness of your site to mobile users as these are likely to be the major Cyber Monday customers.
Determine your Cyber Monday deals
Numerous Cyber Monday deals will be available from different stores, and manufacturers. You need to study the trends to ensure that you have enough information on the extent to demand several products.
For example, in the past, iPhone 7 and iPhone 8 have been listed among some of the best deals in 2015 and 2016 respectively. The implication is that any new version of iPhone might be in high demand and make it to the top of the Cyber Monday 2017 deals. Use such analogy for other products, and you will get enough deals. Such information guides you on what people are likely to have more interest during Cyber Monday.
Have enough inventory
Making sales goes hand in hand with having enough inventory. After you have identified the best Cyber Monday deals, you need to ensure that you have enough stock of these deals. Additionally, make sure that you have cyber Monday specials as this would go a long way to attracting customers to your store.
Market your identified deals
Customers will not just visit your store without you calling them –you need to market your deals thoroughly. The best way to do this is to target your existing customers. Also, work out the amount of revenue to expect as this will help you decide the percentage of discounts to give on your Cyber Monday specials.
With Thanksgiving fast approaching, heavy loads & high volumes of sales are expected on Black Friday & Cyber Monday. Large Retailers need to provide quality services to their customers https://t.co/I9KR7RVLaj #retailers #apm #predictiveanalytics #businessservices #analytics pic.twitter.com/gfzPe9mLXZ
— Nastel (@nastel) 16 de noviembre de 2017